The identity for Saint Farah, a new Mediterranean restaurant in Berlin opened last fall by two cousins, began with a set of silverware, one grandmother (Farah), and a big dream
 

Working closely with the owners, Gil and Nadav, I helped shape the story behind the restaurant and translate it into a visual and emotional language. I took a young and confident approach to reimagining what a modern Mediterranean restaurant could be. The concept leans into one of the most meaningful moments in the restaurant experience: the point when, as a guest, you begin to connect the dots and see the whole picture. To me, Saint Farah is a place where that kind of magic happens, and I wanted the identity to focus on that exact moment of connection.

This idea became the foundation of the visual language. The identity is built around illustrations that reflect that moment directly, when the dots and lines connect, the energy flows, and the axes and joints flood with energy, creating a bleed-like visual. The project included the creation of a full visual identity, tone of voice, and strategy, expressed across both physical and digital touchpoints. This included print, merchandise, social media, and web.

 

In addition to the visual system, I also helped shape the restaurant’s tone of voice, guest experience, and overall atmosphere from its early stages. The project contributed to a launch that positioned Saint Farah as one of Berlin’s notable new openings, earning recognition in the local press and being featured in Plated Berlin: Berlin’s Finest Eateries Guide.